Google Ads Calculator

FREE TOOL BY SEOBUZZ

Google Ads Calculator

Estimate clicks, conversions, CPA, ROAS and profit before you spend a single rupee on ads.

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Find it in Keyword Planner or your account.
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Clicks that become a sale or lead.
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%
After product cost, before ad spend.

Your Campaign Forecast

ROAS vs break-even

Break-even targets

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Estimates only. Actual results depend on Quality Score, competition, landing page and seasonality.

Meet the Founder

Google Ads that are built around profit, not just clicks

SM
Sharief Mohsin
Founder, SEOBuzz · Digital Marketing & Google Ads Specialist

I started SEOBuzz because too many businesses were spending money on Google Ads without knowing whether it was working. Clicks and impressions look good in a report, but they don't pay the bills. What matters is cost per lead, cost per sale and the profit left after ad spend.

That's why I built this calculator. Before launching any campaign, I want to know the break-even ROAS, the maximum CPA the business can afford and how much conversion rate we need. Once those numbers are clear, every decision about keywords, bids, ad copy and landing pages gets easier.

“A good Google Ads campaign isn't the one that gets the most clicks. It's the one where every rupee spent is tied to a business result.”
1. Know your numbers firstWork out your margins and break-even point before setting a budget.
2. Buy intent, not trafficTarget keywords that show buying intent and block the irrelevant ones with negatives.
3. Fix the landing pageA better page lifts conversion rate and lowers CPA without raising your budget.
4. Track real conversionsSet up proper conversion tracking so Google optimizes for sales and leads, not clicks.
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